No, silly, it doesn’t stand for “Pabst Blue Ribbon Collar”. . . we designed it for “Pit Bull Rescue Central”. At 1 1/2″ wide and featuring a fun pattern of small and large flat spots, this collar compliments just about any big dog. As an added bonus, we’ll give $5.00 to PBRC for every model sold. How’s that for lookin’ and feelin’ good all in one shot!